Photo: Fort Berens has a grand entrance
Lillooet’s Fort Berens Estate Winery has been on a roll this
year.
Its three most recently released reds all have already won
gold and silver medals at major American wine competitions.
And now the Cariboo Chilcotin Coast Tourism Association have
given the winery two awards – one for excellence in digital marketing and one for
“thinking outside the box.”
The latter award seems only too appropriate for founders
Rolf de Bruin and Heleen Pannekoek, who pioneered an entirely new British Columbia wine region
when they planted their first 20 acres of grapes at Lillooet in 2009.
Since then, they have added six partners to the business.
That helped finance a new winery, an attractive building that was an instant
landmark in Lillooet. The patio kitchen enabled Fort Berens
to serve lunch through the touring season this year. That proved so popular
that the winery continued to offer brunch and lunch on weekends into the fall.
In fact, quite a lot of activity has taken place around the
winery, adding to Lillooet’s social life and attracting more tourists. That has
included music events, art shows and car shows. As Rolf wrote in a recent note:
“Fort Berens
is becoming the hot spot in town for locals and a key destination point for
people in Whistler, Kamloops , Vancouver and beyond.”
“We designed the winery, the approach to our Discovery Club
Wine Club, and our Bootcamp series in such a way that we could share with
visitors our passion for making great wines and our passion for Lillooet,” Rolf
added. “It’s important to us that our guests are left feeling like they are
part of the discovery with us. We are thankful that wine lovers recognize and
appreciate all that we put into the quality of our wines, our brand and the
overall experience that our guests have with us.”
In the letter accompanying the release of the three newest
reds, Rolf also disclosed that Fort
Berens will add another
red blend to its portfolio. Called Red Gold, the wine is a blend of fruit from
Osoyoos, the Similkameen and the estate vineyard. Selected from just the best
barrels in the cellar, only 130 cases (plus some large format bottles) of Red
Gold 2014 have been produced. It will be released in the fall of 2016.
Here are notes on the current releases:
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