Photo: Wyn Lewis of The Vibrant Vine
The Vibrant Wine, a Kelowna
winery that rarely enters wine competitions, has just won a platinum award and
best in class for white wines at the massive World Beverage Competition in Switzerland.
Wyn Lewis, who owns the winery with his wife, Marion, is so
new to competitions that he had to research the bona fides of the WBC.
Well, it is the real deal. It was launched in 1991. It now
gets more than 10,000 beverage entries and the judging is done blind by qualified
judges. For The Vibrant Vine, this is a significant achievement.
The irony is that wine was entered inadvertently by
TricorBraun, the winery’s bottle supplier. WBC also includes a packaging
competition. In 2012, TricorBraun entered a Vibrant Vines package and came away
with a silver medal. The bottle company decided to enter again in 2013 and got
two bottles each of three different wines from the Kelowna winery. Whether by chance or design,
the wines ended up in both competitions. The result: a bronze medal for the
package and a platinum for a white blend called Oops?
A little background will be helpful.
The Lewises, originally from Wales
had long and successful careers in banking in the United States
before retiring. They
were en route to Victoria
in 2003 when they
stopped in Kelowna
They were so taken by the Okanagan Valley
that they stayed, buying an East
property with an orchard, a big house and a grand view.
They soon switched the orchard to vines and, with son
Anthony as winemaker, developed a winery which opened in 2010. Another son,
Phil, is the artist whose psychedelic work was used for wine labels.
These are no ordinary art. Both the canvasses for sale in
the winery and the art on the bottles are done in a 3-D technique. Every visitor
to the winery is loaned a pair of 3-D glasses in order to appreciate the art.
Nor are these ordinary labels. Every label is a shrink-wrap
cylinder put on the bottles by hand and then shrunk in place with heat.
TricorBraun has been putting the package into competition because it is so
seldom used for wine bottles.
When TricorBraun told Wyn that one of his wines had earned
the platinum award, they did not know which of the three entered wines it was:
the Riesling, the Gewurztraminer or the blend called Oops? It was several days
before WBC told Wyn, by which time he was almost ready to issue a press release
about the Gewürztraminer. That wine had won a medal in the Finger Lakes Wine
Competition in one of the few other times The Vibrant Wine has competed.
He should have guessed it might be Oops? While all other
wines here are dry, this blend of five white varieties lead by Riesling and
Pinot Gris, was finished off-dry, in the style of a Mosel Riesling. He learned
that consumers may talk dry but they often drink sweet.
“It was not my favourite wine,” Wyn says candidly, “but it
sold like crazy.” With the residual sugar helping to pop the aromas and the
flavours, Oops? outsold the other wines in the tasting room three to one. By
late summer, it was sold out.
“We are set to make as much as we can from the 2013
vintage,” says Wyn, who anticipates a rising demand for the wine after the 2012
vintage scored so well at the WBC.
Why is it called Oops? Last year when the winery was
preparing the bottles, a staff member inadvertently put the slip covers on
upside down. The error was noticed during the run. The staff thought it looked
good, this being quite edgy art, and did the entire run that way. When Wyn
discovered what had happened, he reacted as one might expect. Then he cleaned
up the language and called the wine Oops?
Now he has a winner on his hands.