The Okanagan winery that Bruno Kelles and
Stella Schmidt took over in 2006 was arguably the worst-named winery in the
valley: Gersighel Wineberg.
The original owner, a flamboyant Belgian
farmer named Dirk De Gussem, created Gersighel from the first syllables of the
names of each of his three children. The sentiment was charming but the label
was needlessly difficult.
The new owners, who were from Calgary, changed the name
to Golden Beaver Winery.
Bruno explained the rationale in a 2006
interview with me :
heard the term, critter wine? You know [yellow tail] ®. It was everywhere,
everyone was talking about it, everybody was buying it. I said, how come? It’s
a nice wine but there are a lot of nice wines out there. It happened to be
priced right. But what caught my eye when I bought it - and it caught my eye -
was the kangaroo. It is not a kangaroo; it is the aboriginal drawing of a
“So, anyway, after we put the offer on this place, [we decided to do] what [yellow tail] did, but in a Canadian way. We came up with the
beaver. We did not want to go with the moose or the caribou or the bear. Golden
came from ‘It’s on the Golden Mile.’ So we put the two together.”
The winery is right beside Highway 97, at
the south end of a viticultural area known locally as Golden Mile.
The new labels featured a beaver that
Stella and Bruno called Goldie. He was a jolly fellow in yellow pants, perched
on a wine barrel.
The trouble was that sommeliers frequently
said that Goldie was too informal to be accepted on restaurant tables.
Bruno and Stella went back to the drawing
board for a new name and a new label, but one that still retained a beaver.
Castor is the word for beaver in Latin and in a number of languages with Latin
roots. Castoro de Oro simply means Golden Beaver.
The new beaver is anything but whimsical.
The figure now is a dark, bewhiskered fellow with a top hat and a studious
By coincidence, there is a winery in Paso
Robles in California
called Castoro Cellars which also has a beaver on the label. The story behind
that winery’s name is that Niels Udsen, one of the owners, once worked in Italy
and his work ethic won him the nickname, Il Castoro – the beaver.
His beaver does not dominate the label
quite the way Bruno’s beaver does. The Paso Robles winery has not tried to
invest its beaver with a personality but has made the image to resemble a corporate
The reason behind this meditation on beaver
infatuation in the wine industry is a 2010 Pinot Noir released last fall by the
Okanagan winery. At the East Kootenay Wine Festival, the wine was judged both
the best Pinot Noir and the best red overall.
If you go to the Castoro de Oro website – www.castorodeoro.com – you can find a
page listing all the private wine stores stocking Bruno’s wines. Helpfully, the
specific vintages in each store are laid out clearly. Not every store has the
2010 Pinot Noir but you can quickly determine which ones do. It is a good value
Here are my notes.
de Oro Pinot Noir 2010 ($21 for 382 cases). The
wine begins with aromas of spicy cherries. On the palate, there are flavours of
cherry, strawberry and cloves. This medium-bodied, elegant wine has developed
the classic silky texture of good Pinot Noir. 90.