Jim and Leslie D’Andrea, the owners of Noble Ridge Vineyard &
Winery, have launched two wines under what is called the “Be Noble” program.
It flatters some of their best customers while, at the same
time, underlining how those individuals have embraced good causes. The
customers are rewarded by having their surnames on the labels of some very good
wines.
The winery explains the program thus:
“During our strategic planning session this past December, the
Noble Ridge Management Team reviewed … what was important for Noble Ridge’s overall
objectives and mission statement. While financial success was obvious, we also
saw that ‘being noble’ continued to be a very strong motivator and key to our
overall culture and strategy.
“As the discussion continued, we realized that we truly those
valued those who not only espoused being noble but also acted on it. As a result,
we instituted our NOBLE CAUSES whereby Noble Ridge staff will pick a few
charities to support annually. A portion of our tasting fees are given to these
charities …
“We also realized that there are people who have become our
advocates, displaying the exact qualities of nobility that we were aspiring to
achieve for ourselves.”
The first two Noble Knights (and Dame) are honored with
special wines that are available just to the wine club and in the tasting room.
A 2017 Chardonnay honours Richard Powers.
“Richard is constantly buying and promoting [our] wine to his
friends, business associates and family.” An associate professor the University
of Toronto’s Rotman School of Business, he helped expand the Noble Ridge wine
club in Ontario. He also is frequent volunteer on numerous committees, including
the Canadian Commonwealth Games, the Canadian Olympic Committee and Rugby
Canada.
The other inaugural honorees are Jim and Pam Stone, both practising
physicians. The winery says that “both have made significant professional and
volunteer contributions in each of their fields, cardiology and pediatrics
respectively.” They have also given time and support at the winery and have
promoted Noble Ridge wines to their friends.
“We are truly blessed to be associated with such Noble People,”
the winery says. “We are going to add new Noble Knights and Dames in the future.”
Here are my notes on the wines.
Noble Ridge 2017 Noble Knights Powers Vintage
Chardonnay ($38.99 for 94 cases). This is a barrel-fermented Chardonnay.
It begins with aromas of butterscotch and caramel. These notes are echoed on
the rich flavour palate, along with citrus and stone fruit flavours. The finish lingers. 90.
Noble Ridge 2017 Noble Knights Stone Vintage
Cabernet ($38.99 for 531 cases). The blend is 51% Cabernet Franc and
41% Cabernet Sauvignon. The wine was aged 16 months in French and American
barrels (20% new). The wine begins with
aromas of cassis, sage, plum and cherry. On the palate, it delivers flavours of
cherry and black currant mingled with blackberry and blueberry. The tannins are
ripe but firm and the finish is long. 92.
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