Winemaker Mark Wendenburg
The terminology, like the labels, is just
different at Blasted Church Vineyards.
What other wineries might call “estate” or
“regular” wines is the “Storytelling series” at Blasted Church .
The reason is simple: each label tells a story.
The reserve tier wines are released as the
Revered Series.
The stories began to be created in 2002
when Chris and Evelyn Campbell bought a two-year-old winery near Okanagan Falls that was then called Prpich Hills
(after the founder’s surname).
They asked Vancouver marketer Bernie Hadley-Beauregard
to rebrand the winery with a new name and labels. He built an identity for the
winery around the story of the so-called Blasted
Church in Okanagan Falls .
The church had been moved there in 1929 from Fairfield , a mining ghost town near
modern-day Oliver.
It got its nickname because the moving
crew, under a foreman called Harley Hatfield, used a dynamite charge to loosen
nails in the building’s heavy beams – knocking off the steeple but not destroying
the building.
Blasted Church (the winery) has been mining
Hatfield lore ever since; perhaps even inventing some of the stories recounted
by the caricature figures on the labels. Over the years, the preacher has
emerged as the star of most labels.
These are effective labels that attract
attention and spark conversation. However, it is the wine in the bottles that
brings the repeat consumers. Here are notes on the winery’s current releases.
Blasted Church Sauvignon Blanc 2011 ($18.99 for a production of 600 cases). The figures on this label look like a pair of miners from the days whenFairview
was a boom town. The wine, made with estate-grown grapes along with some
purchased fruit, is crisp and dry. It begins with aromas of herbs and citrus.
On the palate, the clean and focused flavours show notes of lime, minerals and
grapefruit rind. 89.
Blasted Church Sauvignon Blanc 2011 ($18.99 for a production of 600 cases). The figures on this label look like a pair of miners from the days when
Blasted Church Hatfield’s Fuse 2011 ($17.99 for 11,361 cases). The preacher raises his bible while Harley Hatfield primes the fuse. Winemaker Mark Wendenburg has put together an exuberant fruit basket, blending no less than nine white varieties: Chardonnay, Viognier, Pinot Gris, Pinot Blanc, Gewürztraminer, Sauvignon Blanc, Riesling, Optima and Ehrenfelser. On the nose and the palate, you get peaches, pears, apples, limes and apricots, balanced to finish dry but with just enough residual sugar to give the wine some flesh. 90.
Blasted Church Mixed Blessings 2011 ($17.99 for 400 cases). The preacher officiates at a wedding of a black man and a white woman. The wine is a blend of 80% Viognier and 20% Chardonnay Musqué; both are white varieties but the Viognier is one of those rare white varieties with a little tannin. Perhaps that inspired the label? The Viognier gives the wine flavours of stone fruit and pineapple while the Chardonnay contributes appealingly perfumed aromas. 90.
Blasted Church Unorthodox Chardonnay 2011 ($17.99 for 600 cases). This label recalls Michelangelo’s famed Creation of Adam on the ceiling of the Sistine Chapel in the
Never mind the speculation. This may be the
best unoaked Chardonnay in the Okanagan this year, beginning with aromas of
spice and citrus and delivering citrus and apple flavours that seem almost
sweet, although the wine is balanced to dryness. The wine is marvellously pure
and focussed. 92.
Blasted Church Big Bang Theory 2010 ($18.99 for 1,500 cases). Harley’s explosion is about to happen, a precursor to the explosion of flavour in this wine. This red is another complex blend: Pinot Noir (42%), Merlot (32%), Lemberger (8%), Cabernet Franc (3%), Malbec (7%) and Syrah (2%). This is a juicy, medium-bodied red with flavours of black cherry and blackberry, along with a hint of strawberry. 88.
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